Chapter 282
"in other words, if we can make video works that netizens and young people can't help sharing, then we will be half successful!" Yang Guo laughed.
"What is the other half?" Yang Guo sold at this time, turned to Chu Tong and asked.
"How can we make our target audience accept the information we want to spread in the video?" Chu Tong moved his glasses legs behind his ears and dared to guess.
"That's right!" Yang Guo patted her on the shoulder and said, "as director Liu said, we should consider the receptivity of the audience. Videos that are too frivolous, videos full of mud Bang comic plots, videos that are either Martian or brain mutilated dialogues, etc., are unqualified. Even if it has a large number of hits, it will never be accepted by our target audience."
"What if we can share videos with elegance and vulgarity?" Chu Tong suddenly shouted, looking at Yang Guo with a full face of hope and asked.
"Then we will succeed!" Yang Guo said seriously, "if we can make our company known to the world, why don't we worry about not having customers? Why don't we worry about not being valued by people in our small languages? However, the question comes, can we think of such a good video idea?"
"Even if we can't, we can find those online celebrities! They have endless creativity and will be able to make the videos we want!" Chu Tong said excitedly.
"How much does it cost to find them to make videos?" At this time, Lao Zhiqiang suddenly interrupted and asked.
"Well, I don't know." Speaking of specific issues, Chu Tong couldn't help but conclude.
"Not much." Yang Guo looked back and laughed with Lao Zhiqiang, "the production cost of online video is not high. Tens of thousands of yuan can generally be invested."
"Of course, I think there is an exception, that is, the little beast star that Chu Tong said." Yang Guo looked at Chu Tong with a smile and said, "Chu Tong, you probably don't know that he has come out to start a business? He set up a film and television company with several people, and now micro movies are very popular!"
"Then shall we consider others?" Chu Tong asked.
"No, we want him!" Yang Guo laughed and said, "don't talk about you, I often watch his videos. He has made too fast progress in recent years. Now those videos are still full of his absurd and mischievous elements, but his works have gradually captured people's watching psychology, and even make you fall into thinking after laughing."
"He is the one we want!" Yang Guo said this sentence to Lao Zhiqiang, "those who can make videos popular online and still be wildly sought after offline must be called beasts. Of course, now that he starts a company, we need to invest more money."
"How much do you expect?" Lao Zhiqiang asked.
"About onemillion, and small budget movies are about the same level. But if you want to do well, you have to be willing to spend money." Yang Guo advised, "and if we do it well, maybe we can get back!"
"I also understand this." Lao Zhiqiang said, "if we had invested in them in the way of advertisers and did not join their dividends, do you think the money would be less?"
Looking at Yang Guo's puzzled eyes, Lao Zhiqiang explained: "the less the budget, the more likely we are to get the support of the head office! Besides, we are a translation company, not an entertainment investment company, so there is no need to participate in film or video investment."
In the final analysis, it is still a matter of money. Although large companies spend millions of money on advertising, those are selling content and products. For a translation company whose identity is between intermediaries, it's good to have an advertising budget of millions a year!
"That's estimated to cost hundreds of thousands of dollars. I mean fine products." Yang Guo said, "if it's not a boutique, there's no need to continue."
Lao Zhiqiang accepted the price of hundreds of thousands of yuan, so he found an assistant to contact Wan he Tianyi and ask the beast for the price.
In the conference room, everyone began to continue to discuss this plan to see how to improve it.
"I think!" Xiang Shihua struggled to stand up from the crowd and shouted, "this video must reflect the coolness of our small language translation!"
"Nowadays, young people pay attention to the word" cool ". Only when it is cool will they compete to pursue and imitate it, and it will give them the motivation to forward it to their friends." Xiangshihua said.
"Oh, tell me, how can we show this coolness?" Lao Zhiqiang asked with a smile.
Xiang Shihua rolled his eyes and said, "we, President Yang, stand in front of the camera. It's guaranteed to be cool!"
There was a roar of laughter under the stage, and Yang Guo also said, "how did you pull me?"
Speaking to Shihua more and more vigorously, he began to gesture and continued, "you think, President Yang is tall and handsome, and then suddenly speaks to different foreigners in 13 languages. It's so cool!"
"Yes! President Yang, you have to come!" Everyone began to coax.
Yang Guo arched his hand to them with a wry smile and said, "you really love me too much. Well, I'm also willing to go out. If the director needs it, I'm not afraid to sacrifice my life for the company!"
This meeting is getting more and more enjoyable! Yao Dehua also came to visit at the back and found that the meeting of the small language department was different from the tense scene he had imagined at the beginning!
After going out, he was very relieved. It was really right to sign Yang Guo back at such a high price. Look at the status of the small language department of others now. Instead of being separated by groups, it was twisted into a hemp rope!
After the scheme here is basically mature, there is also good news from the assistant. Wan he is very interested in the 500000 advertising investment of Xinda Translation. In two days, the main creative team will come to Yangcheng to discuss specific cooperation matters.
Then the rest is how to turn this plan into a proposal and win the financial support of the head office! This is not a simple thing. Yang Guo specially called Fang Beibei and said that he would not go back in the evening. He followed the finally selected five person display team to burn the midnight oil to prepare for the proposal display and defense tomorrow afternoon.
The five person exhibition team is composed of two gold medal translators and three planning assistants from the translation department. Xiang Shihua and Chu Tong, the most active in the venue, participated. Being able to reuse Xiang Shihua regardless of past grievances also made Xiang Shihua and others secretly praise Yang Guo's breadth of mind.
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