Chapter 240 Porcelain promotion, live show

While Roland and Kate were on vacation without restraint, "Titanic" had sailed to the world.

On December 18, it will be screened in Singapore, Australia, Malaysia, and New Zealand.

On the 19th, Canada and Puerto Rico followed suit.

On the 20th, the big ship landed in Japan, which is the most concerned about domestic protection, and South Africa, America's good brother, followed closely behind.

On the 26th, the day after Christmas, the sound of steam enveloped Thailand.

In fact, the global publicity and distribution capabilities of the top six this year are just 'no way'.

If you want to release it globally simultaneously, you must enter the era of mobile Internet.

But even so, Fox also showed his peers what it means to be crazy.

It will take at least two months for the other five companies to make a global spread of a movie, but Fox is betting everything on "Titanic". "The Nick" has been registered in 13 countries or regions including America, so on January 1st, 54 countries and regions headed by Europe will simultaneously release this movie, and this day also makes The daily global box office of "Titanic" hit 100 million!

"God! One hundred million a day!"

"This kind of achievement is really frightening!"

"What shocked us the most is that the box office of America was more than 8 million yesterday, but the other 66 countries and regions contributed nearly 93 million box office yesterday!"

"Although the average cost of each country or region is about 1.4 million US dollars, we have to take into account one issue, that is the exchange rate and ticket price! If we compare theaters in 66 countries and regions Judging from the feedback, "Titanic" is unstoppable! No matter where it sails, it will be empty!"

"I don't know what kind of magical power "Titanic" has, but I know that according to the news from the media from various countries, countless movie fans are all for Roland Allen, and they walk into the theater full of expectations. , Crying into tears and leaving the scene sadly!"

"If we follow the past, one pain is the last. Countless box office success stories tell us that movie fans will not pay more attention to tragedies! But "Titanic" seems to be an exception. It seems to have broken away from what the movie itself should have. meaning!"

"We also interviewed many movie fans who bought tickets on January 1. Many people told us that because it was Roland Allen's 18th birthday, they chose to do it again...and it was precisely because Their replays made Roland Allen the first guy in film history to break 100 million a day at the box office! And it was because of their replays that within 15 days of its release, "Titanic" scored 50 million dollars. A global box office of 300 million!"

"Before some people doubted whether Roland Allen could rule the entire 1990s, because of the sudden emergence of Will Smith, his "Independence Day" and "Spiderman" were comparable!"

"But now, no one is going to discuss this issue."

"We just want to know, where will "Titanic" end up? Is it eleven? Twelve? Thirteen? Or sixteen? Seventeen? Eighteen? Or the box office of "Jurassic Park" Double the record, log in twenty?"

"But no matter where "Titanic" stays, we are all witnessing history!"

"After this, Roland Allen has seven championships in eight years!"

"The only thing that can pose a threat to Roland Allen's record of nine championships in ten years is "Star Wars: The Phantom Menace", which has been scheduled to be released on May 19, 1999. Although so far, We don't know if Roland Allen will have a movie in '99 or not, but we hope he does."

"In the past eight years, he has defeated everything, and the only one who has the ability to stop him is "Star Wars!"

"I hope there will be a sequel to "Spider-Man" in 1999."

"Because I want to know if Peter Parker can beat Darth Vader!"

"But before that, the results of "Titanic" are also key."

"If after 100 million a day, the box office of "Titanic" falls off a cliff, then..."

“..that wouldn’t be the case with Star Wars anyway.”

After receiving the money, if you want to blow it, then blow it hard.

If you just tout "100 million a day" and release the words "Roland Allen made history again"...

For the public, the shock is actually quite small.

Why?

Because "Home Alone" is the highest-grossing comedy movie in history.

Because "Terminator 2" is the highest-grossing R-rated movie in history.

Because of "Jurassic Park", it is the highest-grossing movie in history.

Because "Spider-Man" is the fastest movie in history to break 100 million at the box office.

In the past eight years, the "record" that others can brag about for a lifetime has appeared on Roland countless times.

The public has already listened to the skin, and it is very difficult to stimulate them with a "new record".

However, as long as the thinking does not slide, there are always more ways than difficulties!

Packaged Roland Allen as a brave man who challenged everything. From the beginning of 1990, he overcame all obstacles and went forward bravely. Until 1996, he met his biggest opponent. Look, isn't it very inspiring?

As for Roland walking all the way, he is either holding the thigh of John Hughes, the king of American youth films, or holding the arm of the tyrant James Cameron, or lying on Steven Spielberg's back, or Holding on to Tom Hanks' leash and not letting go, there's no such thing as a rough ride along the way?

The fact is so, but the people don’t know it!

The people don't know, but everyone Roland defeated can be called an 'enemy'!

Colleagues are enemies, this is true no matter what!

In this way, Roland's rule over the 1990s looks less brutal.

Or in other words, his box office dominance has already been packaged as popular!

Although the media doesn't know who Roland's enemy is, it doesn't matter. Let the past things go, because they can still look forward to the future!

Placed in front of you is the number one IP in North America, "Star Wars"!

When the box office results of "Titanic" continue to accumulate, the public may feel that Roland has ascended to the altar and is invincible. The high box office will stimulate fans, but it will also limit their desire to buy.

Because they will feel that they have supported Roland on the altar, and then they can rest.

However, what if the guys on the altar are divided into different ranks and have opponents?

"Star Wars" is a sign of the times, it has even been derived into the "Star Wars Project", if Roland can't pass it, then he will be inferior on the altar.

If it was changed to before, Roland might not have the possibility of confronting the opponent head-on, but now...historical

George Lucas is back!

As long as Roland beats Star Wars head-on...

After that, when evaluating the status of Jianghu, there will be no comparison between different periods!

But before that, the box office of "Titanic" has to soar.

Because of the "Titanic" that fell off the cliff, Roland is not worthy of challenging "Star Wars".

No way, who made "Star Wars" never disappear like diarrhea?

In fact, the publicity after the movie is released is actually the same as playing games. When telling the fans what the fans expect, they are also setting a new goal for them, so that they can continue to shine at the box office.

When passers-by learn that "Titanic" is 100 million a day, and that it is possible for Roland to challenge "Star Wars", those who have not seen it will try to watch it; After my follow-up purchases can determine whether Roland has the ability to challenge "Star Wars", the desire to buy that has stopped will be ignited again.

To put it bluntly, the reason why movie announcements are more important than the movie itself is that it is easier for them to manipulate the public's psychology and 'trick' them into the theater, but in fact, for businessmen, this kind of thing is not considered 'Cheat', because as long as the public spends money and meets their psychological expectations, then the transaction is considered a success, and if it exceeds the psychological expectations...

The public will feel that I make money and the business loses money.

vice versa.

Of course, it is easy to arouse the resentment of the person who is touched by such a thing as Pengci's announcement.

After all, not everyone is willing to be called a friend by Rebs.

But who let Fox touch Star Wars?

"Titanic" was made by their family, and "Star Wars" was also announced by their family.

Coupled with the real relationship between Roland and Lucas, the outside world feels that the battle for the altar is nothing more than a two-handed exchange between OVs.

Roland Allen won't care, and George Lucas won't care.

It's a pity that even if the publicity is hyped, it depends on the weather.

On January 2, shortly after the major American media continued to promote the "Titanic", the next day, an ice storm covering an area of ??more than 100,000 square kilometers suddenly struck, covering northern America, central Canada, south-central Canada and Quebec and other places are all disaster-affected areas. The extent of the heavy rain is jaw-dropping, and the thickness of the ice accumulation once exceeded ten centimeters.

The most important thing is that this natural disaster lasted from four days to ten days, and it was accompanied by the damage of public facilities that occurs every time a catastrophe occurs, unlike the previous situation where houses were damaged and dams burst. Different, this time, but the power facilities have been seriously damaged, nearly four million American people have suffered power outages, no heating, thousands of kilometers of power lines and telephone lines have been destroyed, resulting in an economic loss of 2.5 billion U.S. dollars. Losses, insurance claims are as high as 1.15 billion.

Again, problems that can be solved with money are not problems.

The focus is on problems that cannot be solved with money, and that is the really big problem.

After the disaster came, even though quite a few people were still willing to go to the cinema to watch "Titanic" and support Roland, the problem is that the theater is still open when the electricity is gone!

If the theaters can’t open, the box office will naturally drop.

Don’t think that four million people have no electricity, and thousands of kilometers of power supply lines are damaged, which is actually a trivial matter.

Know that the affected area includes New York, Pennsylvania and New Jersey.

They were originally big ticket warehouses, but if they explode now, it will be over.

After learning about this, the two who had played enough outside also showed up, came to the front line, inspected the disaster situation on the spot, talked with fans who wanted to go to the theater to continue to support themselves, and jointly donated two million to the disaster relief foundation I hope that the local people can return to normal living standards as soon as possible.

Of course, the words are nice, and the money donation is nice, but in essence, both Roland and Kate understand that this is just a show.

As the focus of the current public opinion, they have been making money. If there is a catastrophe and they choose to hide during this period, it is actually consuming the enthusiasm of the public. Therefore, the disaster area must be visited. Money Donations must be made, things must be done, and the public must feel that they have not misunderstood the person.

Under the exaggeration of the media, the whole matter became that since his debut, Roland Allen, who has been unwilling to let his private affairs occupy public resources, learned that the lives of movie fans in the disaster area cannot be guaranteed after the disaster. , I still want to support myself, and was deeply moved by this behavior, so I rushed to the disaster area, met with local movie fans, and contributed to the post-disaster reconstruction.

Don’t think that American people are straight-tempered, and they don’t like this.

Comrade Jianguo, who fawns over the red neck, also rushes to the disaster-stricken area every time the post-disaster reconstruction is carried out, throwing empty promises.

Compared with him, Roland who really donated money is really much.

Now that the show came to New York, Roland, who had nothing to do for a while, joined Kate to visit some old friends.

First, I invited Michael Bloomberg to have a meal, and thanked him for his kind help in James Olsen’s smooth admission to Johns Hopkins University—the Johns Hopkins gift from Kate to James The admission ticket for Pukins University's summer camp was taken from Bloomberg. Roland has seen it, and it has Bloomberg's autograph on it.

Although Roland doesn't believe that, as the chairman of the board of directors of Johns Hopkins University, Bloomberg has the leisure time to manage James' admission, but he doesn't care whether such a thing exists at all, as long as he thinks the other party Help, hey! Then even if the other party has helped, even if there is a relationship where eight poles can't get together, it's better than nothing, right?

What's more, talking about going through the back door in front of Bloomberg is just right for him, because for him, Johns Hopkins University is his home, and he didn't rely on his grades to get into this university. University, if there is no recommendation from the leaders of MIT that his mother is familiar with, with his academic performance in middle school, he would not be able to enter such a top research institution, and in college, he also climbed up through the Jewish Brotherhood He is more familiar with the concept of Baotuan than Roland.

After spending a day with the other party, Roland invited Carl Icahn to dinner the next day.

Although the previous deal between the two parties has not been reached, Wolf King is not in a hurry.

Their longest business has been done for more than ten years. Now it is just that Microsoft has encountered some troubles and cannot buy it on time. In addition, Roland has met Bill Gates, so this time, Wolf King He didn't hide anything, and put both parties in the transaction on the bright side, and generously stated that Roland can sell Yahoo whenever he wants. Even if Microsoft can't take over the offer for the time being, he can take it first. Anyway, Bill- Gates can't run away from the list.

At first hearing, Roland thought it was weird. In their eyes, a billion dollar acquisition was as simple as eating sugar.

But on second thought, Carl Icahn could directly kill TWA Airlines, take away billions, and leave United Airlines in a mess. How can a company of Yahoo’s level really be ignored by the other party.

After strengthening his relationship with the notorious wolf king, Roland went to find the bald head he had known at first.

When he saw Roland, Perelman asked about the Thai baht business unabashedly.

In fact, Bill Gates, Warren Buffett, Ronald Perelman, and Michael Bloomberg are people in the same circle. The fact that Roland made a lot of money can be hidden from the outside world, but it is fundamental Just can't hide it from them.

As Roland confessed generously, he could also feel that Perelman had developed a lot of relationship with himself.

The most intuitive manifestation is that the other party has been promoting the stock of his company Revlon to Roland.

Roland can't jump into this terrifying pit.

After prevaricating, on the fourth day, Roland went to David Shaw's place again, and then met Ryan Blavatnik again-many times, if the relationship is not maintained, it will be gone.

Before, Roland could make a phone call to say hello, but now that he’s not filming, and he’s in New York again, it’s hard to justify not seeing each other.

And just when Roland finished solving the affairs in New York, and was about to fly directly to Washington, and went to Seattle to have a look at Amazon, and then went to Bill Gates' house to ask for a cup of tea, a phone call suddenly came.

Just looking at the number, Roland really couldn't remember who it was, but after answering the call, the familiar voice immediately made him feel helpless, and he groaned and put his head on Kate's shoulder.

"Roland, you are no good!"

"I came to New York and met so many people, so they didn't come to see me?"

"If Ryan hadn't told me that you were going to leave, I would still be foolishly waiting for your call at home!"

Note: ① Over the past hundred years of movies, there have been only two cases of box office trends. One is that after the box office is released on the first weekend, the following weekdays from Monday to Thursday are only 50% to 60% of the box office of the first weekend, and then Christmas Eve. The box office will go up the day before, but after Christmas Eve, it will be several million. There will be almost no box office in the evening show, because the theater lineup will be reduced accordingly during Christmas, and the theater line will also have to celebrate the festival. Whoever shows the movie will be Xu Zheng. One situation, that is the James Cameron curve, "Titanic" and "Avatar", the former reversed, and the latter had a 100% attendance rate at midnight, but this situation is impossible in the article, fans Purchasing power has been screwed to the extreme. ②It is true that the natural disasters in the beginning of 1998 affected the viewing of movies. The media reported that "Titanic" finally turned around, but a large number of theaters were unable to release it due to power problems. It was expected that the box office would have to drop again. With a population of 276 million and a single market with 138 million viewers, it has the second record in the world, and the first is "Wolf Warrior 2" with 139 million viewers. ③Bloomberg was not admitted to Johns Hopkins University, he himself admitted it. ④Revlon’s big pit refers to Perelman’s use of Revlon’s market value of one billion to cash out three billion. The stock price was messed up by him, but he was not caught.

(end of this chapter)