Chapter 396 by Diss' Black Hawk Down

With the official end of the 2001 summer vacation, many people regard this year’s carnival momentum as the economic revival after the Internet bubble burst. No way, who made people’s consumption level greatly improved this year?

Last summer, the highest-grossing movie was "Mission: Impossible 2", which finally received 215 million in North America. Besides, "Gladiator", "The Perfect Storm", "Scary Movie", The box office of these works did not break through the 200 million mark.

If it's just these, then there's nothing wrong with it.

After all, 200 million copies is the final threshold for measuring whether a movie is a hit or not.

Successful ascension, that is, a battle to become a god.

But if the promotion fails, it does not mean that the project is pulling the hips.

But the problem is that in the top ten North American box office box office of Millennium, there is a loss-making movie "Dangerous".

An investment of 100 million yuan only brought in a box office of 150 million yuan.

When such a work appears in the top ten list...

The annual box office trend can be seen at a glance!

But what about this year?

Just "Shrek", "Monsters Inc", "Rush Hour 2" and other projects that are sure to exceed 200 million can explain everything! Not to mention that behind them, there are four movies with the potential to hit the box office of 200 million, including "X-Men", "Pearl Harbor", "Jurassic Park 3", and "Planet of the Apes"!

When the box office market in the summer season increased by 60% year-on-year, the clarion call of economic recovery resounded through the sky!

At the same time, DreamWorks, Disney, New Line, Warner, Fox, and Universal on the list are all smiling!

And lost to grandma's Paramount and Sony?

The former, that's pretty annoying!

But the latter...

Now I am praying to God and worshiping Buddha!

...

“How far has the Black Hawk Down project progressed?”

In the office, Howard Stringer, the former chairman of Sony Pictures Entertainment and now the chairman and CEO of Sony (USA), is holding his chin and asking his subordinates about the latest status of the company's business.

Facing his inquiry, the secretary holding the documents did not hesitate, and directly told all the situation he had learned, "The movie "Black Hawk Down" was launched in May last year, closed in October, and completed in January this year.

From the beginning of the establishment of the project, we have not done any intervention on it. The movie script is based on CNN's previous news broadcasts, and is written under the guidance of the Ministry of National Defense. The actors are under the instructors sent by the Ministry of National Defense. The training, the most critical filming work, was also completed in Morocco under the arrangement of the Ministry of National Defense. In order to make the story in the camera more real, the Ministry of National Defense also sent the Delta Force and Ranger troops stationed in Morocco to provide on-site guidance .

If you have to describe it, then I personally think that the final film of "Black Hawk Down" can even replace the various documentaries created by the major history channels based on the actual pictures of news broadcasts.

Because of the content of the whole movie, it is incomparable...

reality. "

That's right!

Ever since Sony officially took over the project, they have never been in charge of this matter!

Because there is no way to manage it!

As a foreign-funded enterprise, let them start a business seriously, and let them advertise the Sony brand image through Hollywood, then they can still do it. As for directly participating in the dissemination of ideology?

Attack America's hegemony?

Criticize America's long-term interference in other countries' internal affairs?

Do not make jokes..

You give Sony ten guts, but they don't dare to do this!

But the problem is, the **** is on the butt, so I can't pull it!

When shooting is necessary and unavoidable, closing eyes and pouting is the only choice for Sony.

"Really?" Howard Stringer muttered, his face full of helplessness.

"What about after that?" He asked again: "How will the publicity work be carried out after that?"

The secretary is always concerned about this issue, "Although the publicity and distribution of "Black Hawk Down" is arranged by us, except for the procedural process, other decisions are finalized and confirmed by the Ministry of National Defense.

The new secretary of defense, Henry Rumsfeld, wanted the film to be released before Labor Day, so August 30 became the first choice for the film's release date, and in this case, the premiere was arranged On the twenty-eighth day.

Because this time is too close to the summer schedule, the large-scale film promotion cannot be carried out in the early stage. Therefore, the real promotional activities actually started on the 11th of this month, and judging from the current situation look...

The response was actually not good. "

"Bad response?" Hearing this, Howard Stringer raised his eyebrows.

"Yes." The secretary nodded affirmatively, "Because there are too many blockbuster movies this year, and the number of viewers has increased by 45% compared to last year, our publicity will only be ignored by other people. Shout out to be buried."

"Okay, I see."

Without further explanation, Howard Stringer waved the secretary away.

As the other party left, he, who was still tense, let out a sigh of relief, and leaned back in a relaxed manner.

There was also a thankful sound in his mouth, "It's fine if the response is not good, it's fine if the response is not good..."

Although Sony pinched his nose and admitted in the case of "Black Hawk Down", how can a person live without some pursuit?

You know, twenty years later, Japan, which obviously made mistakes on its own, wants to dump 1.2 million tons of nuclear waste into the sea, trying to evade its own responsibility by bowing twice and bowing three times!

Driven by this deep-rooted filth, even if Sony is now held to the head with a gun by Roland Allen, they still hope to find a way to survive before the trigger is pulled!

And in the matter of "Black Hawk Down", no one pays attention, that is the best news!

Howard Stringer turned the pen, his eyes under the lens gradually emptied, and muttered to himself: "If "Black Hawk Down" doesn't stir up splashes in the North American market, then we have a chance to be reborn...

Because only in this way, the American people will not know that a foreign-funded company has photographed their shameful history...

As long as they don't know, the storm of public opinion behind the movie will not have an impact on our brand image! "

Yes! Silence is what Sony desires!

Although as a listed company, the financial report is their foundation, and the performance determines the attitude of investors, but at this moment, they are eager to let the 100 million investment in "Black Hawk Down" be lost!

Because only in this way, will not be hated by the American people!

Remember the humiliating history of the defeated generals in World War II!

Resent guys who don't even have military power are twirling their beards!

Resent guys who want to challenge their international status run rampant in their country!

As for others?

Can Sony still take care of other problems now?

Roland Allen doesn't make a sweeping publicity, they are already thankful!

...

Perhaps it was because Sony's prayers worked, but it was more like the desertion caused by avoiding suspicion. In short, even if Roland Allen returned to Los Angeles, the announcement of the "Black Hawk Down" project did not change qualitatively.

It is exactly the same as the previous plan, and promotes this movie to the public one by one:

On August 11th, ABC, which received money, introduced the upcoming "Black Hawk Down" to the public.

On August 14th, NBC, which received money, re-exposed the history of the Somali warlords' melee in the early 1990s, revealing to people the environment in which the "Operation Restoring Hope" was born.

On August 17th, CNN, which received money, came forward to criticize the position of ABC and NBC, saying that in order to promote the film, they used the UN Security Council to authorize the peacekeeping force to enter Somalia and the Zizton government to overthrow the Adidi armed forces and thus send rangers. Entering Mogadishu to capture a top Somali military general.

On August 20th, the "New York Times", which received money, published an interview with director Ridley Scott. The other party publicly stated that the idea of ????creating the film is to reproduce history. Not only that, he also emphasized that, America should never be an isolationist country, hope those who are deceived by false news open their eyes.

And when such remarks appeared, the movie "Black Hawk Down" entered people's attention.

In fact..

The project "Black Hawk Down" is really difficult to publicize.

Because this incident is a disgrace to the people of America!

The most important thing is that this kind of shame is not what the international community imagined. The people of America are reflecting on history and expressing their anger at the country’s forcible interference in its internal affairs for many years, because more people feel that interference in its domestic affairs It doesn't matter if you fail in politics, and you are defeated when you interfere in the internal affairs of other countries, that is the real embarrassment!

That's right!

What really made the Americans angry was that the invincible army in the Gulf War would be defeated by the pirates of the third world!

What really made the Americans explode was that the bandits in Somalia dared to drag the corpses of the rangers through the streets to show the public!

What really embarrasses the American people is that their sophisticated armaments can be shot down by weapons worth more than a hundred dollars!

As for what reflection?

Do not make jokes!

If they hadn’t interfered in other countries’ internal affairs all the year round, and sucked blood from the people of the world, where would they get high welfare?

In this case, even if "Black Hawk Down" is advertised under the banner of anti-war, the effect is actually not obvious.

Especially after the premiere of "Black Hawk Down" in Los Angeles on August 28, the evaluations given by various film critics can actually reflect their double standards—

"This is the most beautiful war movie I've ever seen."

"The whole movie is full of angry voices."

"What does the film want us to think? Is war unnecessary?"

"This is a long and precious video game."

"It's all a triumph for the filmmaker, and I feel like I'm watching a documentary I've seen before."

That's right!

The above evaluations are all the result of receiving a finishing fee!

Even though these film critics gave "Black Hawk Down" a good review, the text after the label is full of nonsense!

Because no one can accept it, those who protect themselves have failed!

As a result, when the movie was released on Thursday, August 30th, the box office for the first four days only reported 21 million. Compared with the investment amount of 92 million, this is simply a stretch. , and the next week's seven-day report received 18 million, and the cumulative box office performance of 39 million made "Black Hawk Down" the movie of the year.

Even though he was slapped in the face by Roland Allen with "X-Men" when mocking "Memory Fragments" before, but this time, various colleagues in Hollywood still made their own decisions about Roland Allen's "wise decision". evaluation of.

Fox—

"Even if war movies have to be made in accordance with the idea of ????anti-war, they can reap a lot of box office, but this does not mean that they are anti-war only if they fail miserably! Why is "Saving Private Ryan" successful? That is because Steve Wen-Spielberg is thinking about pursuing humanity and peace on a successful battlefield! It is the victory of the war first, and the glory of humanity after the war! And if the war fails, how can the audience still think about humanity? Think of a way Washing away the shame is the number one!"

Paramount—

"Roland Allen learned how to make a fan movie from Steven Spielberg, but he didn't learn from him how to make a war movie that advocates anti-war from the perspective of the victor."historical

Disney—

"It seems that after becoming capital, the creator's decision-making ability will be affected by money."

Universal—

"Although I failed in the topic selection, I didn't lose my money. This is a good thing."

Warner—

"Roland Allen has no hope of making a comeback this time. Back then, when Simpson's wife murder case broke out, his bet on "The Shawshank Redemption" made him a lot of money, but this time, without prior With the support of the conditions, no matter what happens to the outside world, no one can save "Black Hawk Down."

Although the views of these giants are unreasonable, judging from the current situation, what they said is indeed the truth.

With the "Black Hawk Down" big splash, Sony, who has been praying for God's blessing, is also very happy.

Because as long as "Black Hawk Down" is not a big hit, then they are not counting the painful wealth of the American people!

Especially on September 10, after Secretary of Defense Henry Rumsfeld gave a speech at the Pentagon, Sony's heart that had been hanging has finally returned to his stomach!

No way, who asked the old man to tell the reason for filming "Black Hawk Down"?

Defense Secretary Henry Rumsfeld stated:

Due to backward technology, nearly 2.3 trillion transactions cannot be monitored by the financial sector;

Because the research and development costs are too high, the military's medical research departments also need to be integrated, and many of the facilities they research and develop themselves have better substitutes on the market;

Because the military facilities are outdated, their annual maintenance cost on old equipment is three to four billion more than that on new equipment;

In addition, the technology of private companies has also surpassed the research and development capabilities of the Ministry of Defense. In order for the Ministry of Defense to maintain its leading position, they must increase their cooperation with private companies...

Speaking like this, isn’t the intention obvious?

Because of backward technology, there are nearly 2.3 trillion transactions that cannot be monitored by the financial sector?

Wouldn’t it be over to upgrade the system of the financial sector?

And this, the only company that can do it now is Microsoft.

Military medical research departments need to be integrated? They need better drug alternatives on the market?

Then the cooperation between Canada and pharmaceutical R&D companies is over?

And this, the best partner company at the moment, isn’t Gilead?

Because the facilities are outdated, their annual maintenance costs on the old equipment are three to four billion more than the new equipment?

This, isn’t it just updating the armament?

And the project he has been running around since the 1990s, isn't it the Global Hawk project?

As for how the Global Hawk program was born?

Isn’t it still because of close combat that caused the shameful incident of the Black Hawk to fall?

Now, the shame of restoring history is on the screen!

If the Congress does not pass the procurement plan, then it is making fun of its own shame!

"It turns out that Roland Allen was filming a promotional video for military enterprises to update their armaments?"

When the major Hollywood companies saw the update plan of the Ministry of Defense, everyone's mouths were a little sour.

Even if "Black Hawk Down" loses money, so what?

The strength of Roland Allen's allies continues to expand! As a major shareholder of Gilead, he is also making money like crazy! Not only that, but he can pass on the film's losses to Sony! Anyone who wants to do this kind of business without capital and huge profits!

And for Sony, even if it is tricked, it doesn't matter!

"As long as people are okay, it's okay!"

However, just when everyone felt that Roland Allen no longer regarded movies as his main business...

The most unexpected thing happened!

On September 11, 2001, the Twin Towers collapsed!

Note: ①The reason why Americans feel that Black Hawk Down is a disgrace is because they lost to a small warlord in the third world as the number one in the world. I have never felt that there is anything wrong with interfering in the internal affairs of other countries. And this point is that when "Black Hawk Down" was released, director Ridley Scott publicly criticized CNN. The old man said that after the Black Hawk incident, every time CNN decrypted, it attributed the failure of the US military's mission to the warlords to the Somalis. Brainwashing made them think that the peacekeeping force was the devil, which led to the rangers being besieged by the Somalis. This kind of rhetoric is outrageous. Zizton sent the rangers to overthrow the Adidi regime! ②The comments in the article are actually derived from the praise in reality. Yes, those film critics are criticizing the movie with praise. ③Henry Rumsfeld’s speech on September 10, 2001 can be found on the official website of the US Department of Defense. There are too many things to write in full, but what has been picked up is already the core. He said that the financial system is too backward, and there are 2.3 trillion transactions that are not under their monitoring. Then, in reality, Microsoft, which only reached a settlement with the Ministry of Justice on September 6, took over their software upgrade service. He said that the medical sector was too backward, and the technology of private companies surpassed them. Therefore, when the epidemic broke out in 2003, a large amount of funds for anti-virus research and development entered Gilead. He said that outdated armaments led to increased maintenance expenditures, and then the Global Hawk program was slammed on the accelerator, and companies such as General Motors, Boeing, Raytheon, and Rolls-Royce made a lot of money.

(end of this chapter)