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Chapter 913 The development strategy

Translator 549690339

“””Hardcore player? Hardbox player? This name is good! Then ... What’s the price?”” Zhou Jiangping asked. ”

“Chen Mo thought for a moment,’I’ll make N in one packages based on the number of paperboards required. Each package will be priced within 200, including the game itself. After buying the game, the cardboard can be sold separately at less than 20 yuan each, just a little higher than the cost price. “” ”

“””Uh ...”” ”

Zhou Jiangping couldn’t tell if the price was considered high or low.

“200 yuan to buy a pile of waste paper boxes? After all, even if this broken paper box was specially made, the cost was almost negligible. ”

“However, if he wanted this pile of broken paper boxes to really become a piano or a robot, he needed to be creative! ”

Creativity was priceless!

“Chen Mo was still demonstrating a relatively simple version. If it were to go on sale, the Switch screen would definitely need some fancy graphics and all sorts of sound effects to make it look good. ”

historical

“In other words, the design of the game and the design of the cardboard box were the main selling point. What was sold was creativity. If it was really a collection of all the games in the game and sold for 200 yuan, then each game would only be around 20 to 40 yuan on average. Even if it was a small game, it was basically the normal price. ”

“Chen Mo continued,””actually, there are more options. For example ...’Box player’ for a limited time or lifetime membership.”” We can start a creative workshop for hardcore gamers on Thunderbolt gaming platform and open source ‘hardcore gamers’ game editor. The official game company will release new games regularly, and other players can also make and upload their own games. “” ”

“””After the players become members, they can buy games and cardboard at an extremely low discount price. This way, when new games are released continuously, the real hardbox players can also maintain the ability to pay continuously. Other than that, we will encourage players to design their own games and allow players to sell them. Thunderbolt gaming platform will take a percentage of the profits based on normal games. “” ”

“Zhou Jiangping nodded.””That is to say, if a player designs a great hardbox game, they can also earn money from it?”” This was not bad. It would ensure the continuation of the game ... However, would the discounts given by members reduce the income? We can totally sell it at a higher price. “” ”

“Chen Mo shook his head,””director Zhou, whether it’s the hard box or these games, or even the Switch itself, strictly speaking, they’re in the same position as the Lehui cell phone. We don’t count on them to make money. Why do you keep producing Lehui cell phones with such low hardware revenue? Because you want to promote software, and Lehui is an internet company, not a traditional mobile phone manufacturer. “” ”

“””It’s the same for hardcore box players. Through various additional value-added services, the value of the Switch itself can be increased, allowing more people to buy the machine for various reasons. After that, he would use the machine to expand Thunderbolt gaming platform and other gaming services. The hardbox player game is just a gimmick, it’s the lowest level item, there’s no point in selling it at a high price. “” ”

“””I see,”” Zhou Jiangping said,””I understand.”” ”

“Zhou Jiangping knew this, but the “”hardbox player”” gave him such an amazing feeling that he didn’t understand what Chen Mo was trying to do. ”

“In fact, this strategy was very simple. It was just like how Lehui cell phones could always maintain a high price-performance ratio because they had never regarded the cell phone itself as the main point of profit. Therefore, every cell phone was sold relatively cheap. ”

“In an era of technological boom, it was difficult for hardware manufacturers to pull apart the technological gap. If they couldn’t guarantee a technological advantage, then the high price would sooner or later be made miserable by the low price disruptors. ”

“Therefore, Zhou Jiangping’s idea when he made the Lehui mobile phone was to sell the hardware cheap, mainly to create an ecosystem, an intelligent system, and additional value-added services. Through the ecosystem, the consumers would be firmly bound to the Lehui brand, and thus, they would be in an invincible position. ”

It was the same for ‘hardcore players’.

“What was this thing? In fact, to put it bluntly, it was just a gimmick. ”

“Using a cardboard box to make a piano that could be used as an electronic piano sounded quite impressive, but thinking about it carefully, this thing really lacked continuous fun. ”

“Looking at the concept art, piecing it together, and trying it out after the piecing was completed were all very interesting stages. ”

“However, no matter how advanced a paper piano was, professionals would only treat it as a toy. They would still often use real pianos or electronic pianos. ”

“It was the same for other toys. Robots that shook their handles to control their movements would be very novel at first sight, but after playing for two hours, they might have to remove the handles and continue playing “”The Legend of Zelda””, letting these broken paper boxes eat dust forever. ”

“This was the case for professionals, not to mention ordinary people who couldn’t even play the piano. It was impossible for Shi Lezhi to learn piano and music with this. ”

“Therefore, this item should not be sold at an expensive price. If the price was too high, then some rich players who were not short of money would buy it. However, for the vast majority of ordinary people, the price-performance ratio of this item was almost zero. ”

“Was he making this thing to make money? Of course, this was a small part of the reason, but definitely not the whole reason. ”

“The best part about the “”hardbox player”” was its concept and gimmick. Most players would think at first sight “”Wow, awesome!”” ”

“Its true value was that it was a product that could only be made by Switch, and it was the exclusive entertainment of Switch players. ”

“””Box players”” would make every Switch player feel a sense of pride, and it would also make other players who did not Switch envious. The ultimate goal was to use these cool concepts and cardboard boxes to attract more people to buy the Switch and further promote the gaming ecosystem of Thunderbolt gaming platform. ”

“Moreover, this thing required an endless stream of new products to maintain its popularity. Once the players got tired of the existing hardbox games and had no new games to pick up, the players ‘interest would quickly fade. ”

“Therefore, the creative workshop and the membership system were necessary. ”

“The theory behind the “”hardbox player”” wasn’t complicated. It was nothing more than using the vibration technology of the controller, gyroscopes, infrared rays, and other methods to read the input signals of the cardboard box device. As long as the editor was available, many awesome players would naturally understand how to do it after exploring it. ”

“Since they could make new hardbox games to sell, they would have the motivation and income to continue producing more and better game resources for the “”hardbox players””. ”

“The membership system maximized the player’s continued purchasing power, making them feel that the “”hard-Box Games”” on the Switch were very worth it and cost-effective, thus attracting more players to Switch. ”