Chapter 294: You go first, Ill check the situation
Micron, Seagate, Kingston, and Western Digital do not represent these companies themselves, but the industrial chain and capital behind them.
Therefore, they have a high voice when negotiating with ASUS Gigabyte's company.
In the entire PC industry chain, the motherboard is the least important. After all, the specifications and technical indicators of the motherboard are also formulated by manufacturers such as memory chips.
At present, the memory interface of the motherboard is sdram, which is also the mainstream specification of commercial memory in 2001.
The maximum memory of the sdram specification is 256 megabytes, not 512 megabytes.
This is the fundamental reason why 512 MB of memory cannot be promoted and commercialized in the market.
During this time, the manufacturers of Micron and Kingston have developed memory with DDR specifications.
The biggest difference between ddr and sdram is that ddr is a dual transmission mode, and in theory, its rate is twice that of sdr.
The storage capacity it supports can also reach 1g.
Micron, Kingston and other companies also hope to complete the replacement of memory through this event.
In fact, Changtian Technology has already done this.
Although the traditional motherboard has an sd interface, Changtian Technology has actually changed the sd interface of the traditional motherboard through some technical transformations and computer engineers also use some gadgets during installation.
All this, Micron and other companies are well aware of this, which is why they are so eager to launch new specifications of memory.
In addition to the replacement of the memory interface, the control chip of the motherboard also needs to be improved.
The purpose is to make the control chip of the motherboard unable to recognize the carbon crystal memory.
Such two measures are placed in front of motherboard companies such as ASUS and Gigabyte, and ASUS and Gigabyte simply cannot refuse.
However, the new generation of motherboards after the upgrade will not be able to support carbon crystal memory.
This makes companies such as ASUS and Gigabyte more entangled. After all, even a fool can see that the current development potential of Shenchuan is very high. If it does not support carbon crystal memory, it will definitely lose such an important customer.
Moreover, Wanwan is very close to the mainland. As two important PC hardware manufacturers in the Wanwan region, ASUS and Gigabyte are very aware of the sentiments of mainland consumers.
Mainland consumers highly respect the products of Changtian Technology. Since the establishment of Shenchuan in the past few months, a large number of consumers have been connected to the Internet.
The average age of Shenchuan consumers is much younger than Lenovo's users, which explains some problems.
Asus and Gigabyte are in a dilemma.
But U.S. capital doesn't give the two companies much choice.
It's almost 2-to-1.
Or immediately launch a new motherboard to meet the needs of the new generation of ddr memory.
Either terminate the cooperation with the U.S. semiconductor industry, but if such a choice is made, it means that it will miss the U.S. market.
Whether it is ASUS or Gigabyte, it is very difficult to enter the US market again.
The motherboard is the lowest-end product in the PC industry chain, and it is not irreplaceable.
The main reason why companies such as ASUS and Gigabyte can occupy most of the global market is because they have deep cooperation with the semiconductor industry in the United States and are the first companies to enter the industry.
Gigabyte made the first choice, immediately cooperated with Micron, Kingston and other companies to launch motherboards that support DDR memory.
Gigabyte played a typical double standard.
In the U.S. market, he publicized that carbon crystal memory is unsafe, and that the new generation of motherboards will not support carbon crystal memory. In strict accordance with the requirements of relevant U.S. departments and the Semiconductor and Computer Association, related loopholes have been repaired.
In the Xiaguo market, GIGABYTE does not say a word about not supporting carbon crystal memory. Instead, it vigorously promotes the super performance of the new generation motherboard, and vigorously promotes that the performance of ddr memory is several times higher than that of sd memory in the past (in fact, it is one high times only).
At the same time, ASUS also announced the relevant parameters of the new generation motherboard.
The content is similar to that of Gigabyte, and the two brands are different in workmanship and details.
The launch of a new generation of motherboards is of course accompanied by major changes in the memory market.
After listening to the difficult breakthrough.
Micron and other companies finally mass-produced 512MB and 1g of memory.
The advancement of science and technology has made products with lower cost and better quality.
Lenovo is the first Xiaguo PC company to get the news of mass production of 512MB and 1G memory.
It breathed a sigh of relief.
During this time, Lianxiang was pressed and beaten by the divine ship.
If it weren't for the fact that he entered the market a few years earlier, he has a broad sales channel.
Lenovo's sales may have long been surpassed by Shenchuan.
Now that you can get 512MB and 1GB of memory, at least in terms of PC parameters, Lianxiang is not behind the Shenchuan.
Lenovo's product department and marketing department began to work immediately, and immediately prepared to launch a new generation of computers that support a new generation of ddr memory.
And focus on promoting the new computer can support 1g of memory.
But when Lianxiang contacted the market with most memory companies, he was really dumbfounded.
The 512M and 1G DDR standard memory has indeed started mass production, but it will take at least a month or two to get the goods, and the price is not cheaper than the carbon crystal memory.
But something is better than nothing, and Lenovo is starting to place orders in bulk.
It does take a certain amount of time for a computer with a new generation of motherboards and memory to hit the market on a large scale.
But Lenovo's R&D department got some samples first.
The latest motherboards and memory have been placed in the lab.
Now, the staff of Lenovo R&D department only care about one thing, does the new batch of motherboards support carbon crystal memory?
Lenovo got news from the United States earlier that the new motherboard will not support carbon crystal memory.
But is it actually so?
Lenovo R&D immediately assembled a computer with the new motherboard.
When installing Micron's 1 gigabyte of memory, the performance of the computer has indeed made a big leap over the past.
Just when the staff plugged in the 1g carbon crystal memory (the insertion interface was modified and the memory was optimized), the computer was indeed a black screen.
That is to say, the new generation of motherboards does not only support carbon crystal memory on the interface, but does not support it from the inside out.
The R&D department reported the news to Yang Qing.
Yang Qing was in a tangle.
During this time, Lenovo has been in contact with Changtian Technology, and there is hope to obtain the right to use 512 megabytes of carbon crystal memory.
However, the United States suddenly upgraded the motherboard, and the official announcement almost did not support the application of carbon crystal memory in the PC world.
Lenovo is now given two paths.
One is to continue negotiating with Changtian Technology to obtain the right to use carbon crystal memory, but doing so is bound to offend the United States.
One is to adopt a new motherboard, in line with the policies of the relevant US departments, and resolutely prohibit the use of carbon crystal memory, which will definitely gain the US market, but will certainly offend Changtian Technology and a group of domestic consumers.
Yang Qing took a deep breath. This choice is actually a choice for the future of Changtian Technology.
Is it to bet that Changtian Technology can survive this difficulty to win the market, or to judge that he died in the trend of this PC hardware upgrade.
When Yang Qing was hesitating, the news from the United States gave him a wake-up call.
According to specific information, the US Department of Commerce is putting pressure on Intel to require the new generation of Pentium 4 processors to only support sd and ddr memory, that is, the chip will no longer support carbon crystal memory.
Yang Qing thought, is Xia Guo capable of producing chips?
No!
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