Rebirth 1999: Opening the Age of Black Technology

Chapter 599: Extreme concern for the PC industry

The price of 999 yuan, compared to the Core 2, the current price of 1500 yuan E4300 is indeed much cheaper.

It can even be said to be the price of cabbage.

Why did Chen Xiao set this price?

That is because before setting the price, the market department of Changtian Technology has conducted sufficient market research and came to this conclusion.

The first is that the entire chip market, especially the high-end chip market, has been occupied by Intel's Core chips. In order for Changtian Technology to occupy the market as soon as possible, it must have a price advantage and a performance advantage, both of which are indispensable.

Chen Xiao fully considered the current fierce competition with Intel. This time, Changtian Technology must gain a firm foothold in the chip industry. Regardless of whether Intel and Western companies are willing, Pangu chips must become an important role in the industry.

Chen Xiao is also very sober. Comparing his size with the R&D team, Changtian Technology definitely has no way to kill Intel.

The contest between the two sides is ongoing, and "On Protracted War" can be placed here.

And Intel is already impacting high-end 65nm process chips, and even has breakthrough achievements in 45nm technology.

As long as Intel's 45nm chip is successfully developed, the advantages of Changtian Technology's 65nm chip in carbon cache will become less obvious.

Consumers' feelings for technology products are scumbags. Don't delusionally think that consumers will place deep feelings on a technology product.

Therefore, Chen Xiao set a price of 999 yuan to get the order as soon as possible and gain market share.

Second, according to Chen Xiao’s intelligence, Intel is cooperating with TiSMC, and within two weeks, the mass production of Core 2 Duo chips will explode.

At this time, the shortage of stock on the market will be greatly alleviated. Even if there is no Pangu No. 3 chip from Changtian Technology to participate in the competition, the price of E4300 and other series of Core chips will drop to less than 1,000 yuan. .

According to the assessment of the market strategy department of Changtian Technology, the price of the E4300 will also fall to around 600 yuan by the end of the year, making way for the next-generation Core 2 Duo.

Therefore, the price of Pangu No. 3 chip is set at 999 yuan at this time, which is to squeeze out the water in advance.

The birth of Apple's 2G in 2007 means that the Internet era is officially coming.

There are two competitions in the era of mobile networks.

One is the competition between hardware and the other is the competition between software.

The former is obviously more brutal.

The once brilliant Xia country's domestic mobile phone is because of hardware competition, lagging behind the West, and being brutally suppressed by the West, so its mobile phone share has changed from the second Xia country in the world to the "other". Classification.

By the time Xia Guo's technology company reacted, it was too late.

Therefore, Changtian Technology will cut into the design and production of hardware at the fastest speed this time.

Competing for the PC market is just the beginning. The purpose of manufacturers is to be able to occupy a place in the mobile Internet era and become a technology company that is pivotal to the industry.

Zhang Jing finally said at the press conference: "Today we are very grateful to everyone who came to the scene. This time, the Pangu No. 3 chip of Changtian Technology will be available to most PC companies and markets. Thank you!"

Zhang Jing stood in the center of the stage and bowed deeply. He was filled with emotion!

Zhang Jing feels that he has succeeded!

After coming to Xiaguo mainland for so many years, he has experienced the establishment of Xiaxin International, the cooperation with Changtian Technology, the production of 65nm-level chips, and the leap to the world's leading IC technology. Zhang Jing has a thousand words in his heart, but it is difficult to tell .

At least, he felt that he should be more successful than Zhang Zhong.

The most important reason why Zhang Zhong's TSMC can produce 65nm-level chips is not how advanced TSMC's technology is or how excellent the talents are, but how TSMC is uniquely endowed by nature to cooperate with the United States. conditions, it has undertaken the transfer of production capacity from the United States, and of course, it has also undertaken the transfer of related technologies from the United States.

Including the 65nm-level chips produced by TSMC this time, all technologies and equipment are from the United States, and the lithography machine is also purchased from Asmar.

It is natural for TSMC to produce 65nm chips.

However, Changtian Technology is different from Yanjiang Semiconductor. From the raw materials of the chip to the final molding, from the lithography machine to the etching machine, all of them are made by the company's researchers step by step.

Only you know how difficult it is.

But Zhang Jing understands that after today, Xiaxin International and Yanjiang Semiconductor will have their own place in this world!

And to live is more confident and dignified than TSMC!

Zhang Jing announced that most PC manufacturers in the world can buy Pangu 3 chips, and Pangu 3 chips can also be sold in the market, which means that Changtian Technology is officially competing with Intel in the chip field!

Many PC manufacturers in the audience are just around the corner!

This time, not only Shenchuan can purchase, but all manufacturers can purchase, then everyone has an advantage!

Just to see what it takes to stand out from the brutal and exciting competition.

Zhang Jing thanked again and announced an even more shocking fact.

Zhang Jing said: "Yanjiang Semiconductor Company will undertake semiconductor orders and contribute to the semiconductor industry in Xiaguo, thank you!"

Zhang Jing bowed again and left the press conference.

This time, the whole press conference was boiling, and everyone was talking about it!

Yanjiang Semiconductor has the technology of 65nm process, which is definitely downward inclusive!

If Yanjiang Semiconductor can undertake Xiaguo's semiconductor orders, the development of Xiaguo's semiconductor industry will leap a level.

Zhang Jing left the venue, and Wang Xiang continued to host and said, "Please follow the signs to leave the venue in an orderly manner! Thank you!"

This time, many people did not agree, because they had too many questions in their hearts, especially many reporters, who quickly asked questions aloud.

"Mr. Wang, hello, may I ask what is the future plan of Changtian Technology in the chip industry? Will it further improve the production of chips and formulate chip standards?"

This question is very sharp. It is to know whether Changtian Technology wants to compete with Intel in all aspects.

Wang Xiang's answer is very artistic. He said: "The technology used by Changtian Technology's Pangu series chips is different from that of most chips currently on the market."

Gu Yu

Wang Xiang said with a smile: "We can only set our own standards, because we have no way to use other people's standards."

This answer received a round of applause from the audience.

"Hello Mr. Wang, I'm a reporter from Xinlang Technology. Does Changtian Technology have any plans to cooperate with Lianxiang?"

This question is also very acute. After all, there are some grievances between Changtian Technology and Lianxiang. Although it has not been made public, many media are aware of it.

As the media of Xia Guo, most of the media still hope that the country can develop positively, and hope that next week's technology companies can walk in front of the world.

In 2007, Lianxiang did some very unpleasant things, but the media in this era was not so developed, and the self-media did not appear. Many news and news expressed things that others asked you to ask. seen rather than fact. In the eyes of many Chinese people, Lianxiang is still a leading enterprise belonging to all Xia Kingdom, and it is the light of the nation.

Especially after Lianxiang acquired IBM, it is a great company.

This problem is very tricky.

Some companies have done a lot to stab Changtian Technology behind their backs. Although Chen Xiao doesn't hold grudges, he is not a silly and sweet old man, and business competition is inherently cruel.

Zhang Jing just said at the press conference that the Pangu 3 chip of Changtian Technology is open to all companies. That is to say, but there will be differences in actual operation. Otherwise, how will Shenchuan develop?

Intel's chips are still preferentially sold to US technology companies.

Wang Xiang said: "Mr. Zhang just said at the press conference that Changtian Technology does not rule out cooperation with any company."

Cooperation is cooperation. How to cooperate and what price to cooperate is another story.

"Hello Mr. Wang, I'm a reporter from Computer News..."

Wang Xiang was originally announcing the end of the press conference, but under the entanglement of various reporters, the press conference was dragged on for an hour before it ended.

Changzezhou is still far from the city, so most of the reporters and guests who came here chose to stay in the Mochizuki Hotel of Changtian Technology.

Changtian Technology is quite generous. All the people who participate in the conference stay in the hotel for free, and also allow their own guests from other places to enjoy and appreciate the beautiful natural environment of Changze Island and the bright moon in the starry sky at night.

Being able to stay in Changzezhou at night is an excellent thing for the representatives of many companies, because they have enough time to negotiate with Changtian Technology, hoping to purchase Pangu 3 chips.

Dell, ASUS and other companies have timely organized the situation of the conference site into a written report and reported it to the head office.

And immediately got the order of the head office.

Like Intel, although these companies have seen the whole process of the Pangu 3 chip conference, they are still a little uncertain about the real performance of the Pangu 3 chip.

After all, a company developed and produced a lithography machine in less than a year, and immediately mass-produced chips with a 65-nanometer process. This kind of thing happens to any technology company. Some incredible.

Therefore, the opinion of Dell and Asus Corporation is that they can negotiate with Changtian Technology, get a sample of the chip, and send it to the laboratory of the parent company to test the performance.

If the performance is consistent with the description of the release. Dell and Asus do not rule out large-scale purchases, and this time the number of purchases is larger than the previous Pangu 1 and Pangu 2 chips.

After all, the performance of the Pangu 3 chip this time far exceeds that of the Core 2 Duo chip.

Chip production is the business of Yanjiang Semiconductor, where Zhang Jing is located.

However, the sales of chips are planned by Changtian Technology, so Wang Xiang immediately negotiated with representatives of these teams after the press conference.

According to Chen Xiao's instructions, this time Changtian Technology is open to all companies that purchase chips, so their requirements are also met.

Companies such as Dell and Asus purchased chips ranging from 10 to 100 as samples and took them back to the head office for analysis.

The embarrassing situation remained with Yang Qing.

Yang Qing also purchased 10 chip samples from Changtian Technology.

Whether Lianxiang will purchase Changtian Technology's chips in the next step will not be said in advance. It is still more important to take the samples back for research for the time being.

However, Yang Qing and Lianxiang's team had no face to check in at the Mochizuki Hotel of Changtian Technology. After getting 10 chip samples, they hurried to the airport in Suzhou and Hangzhou, and will take a late-night red-eye flight back to Yan. Beijing.

At this moment, Wu Jun and Chen Xiao were sitting in the garden on the top floor of Chen Xiao's office, drinking a small wine while blowing the sea breeze.

Wu Jun is under a lot of pressure now.

Because at the press conference, Zhang Jing directly announced that the chip would be open for sale to all companies, something Wu Jun did not expect before the press conference.

The biggest advantage of Shenchuan is that it can get the most advanced products at a lower price than the market by relying on Changtian Technology.

With such advantages, Shenchuan can have a place in the entire PC market.

However, if Changtian Technology opens up the sales of chips so that all PC companies can get the corresponding chips, then the advantages of Shenchuan will disappear.

So Wu Jun is still a little emotional.

After he took a sip of wine, he didn't dare to show his anxiety too much, and said: "Mr. Chen, if Lianxiang and Dell and other companies can also purchase the corresponding chips at the first time, this is for Shenchuan. It's going to be very stressful."

The service staff brought the skewers over, Chen Xiao took a bite of beef and said, "Mr. Wu, you should have heard at the press conference just now that Changtian Technology's chips are not only open to all PC companies, but also Open to the entire market."

"Do you think it's the pressure of Shenchuan or the pressure of Lianxiang?"

Wu Jun's heart skipped a beat suddenly thought of a question.

If the chip is open to the entire market, many roadside computer shops will purchase hardware and assemble them by themselves, so the price of the computer should be lower than that of the brand machine, then the pressure of the entire brand machine PC market will be very great.

Even if Shenchuan is cost-effective and reduces the price to a very low level, and can compete with those assembled machines, the profit of Shenchuan will also be greatly reduced. How should the company survive at that time?

At this time, Chen Xiao put the skewer in his hand aside, picked up a grape and put it in his mouth, and said with a smile, "Brother Jun, after Changtian Technology released the Pangu 3 chip today, the rules of the game in the entire PC market will change. changed."

"Shenchuan must transform immediately, reduce the number of shipments of branded desktops, and shift the focus of production to the notebook computer and mobile communications business, including the entire production line."

"Whoever can jump out of the brand desktop computer earlier will be able to seize the opportunity!"

After Chen Xiao said this, he looked at Wu Jun and thought to himself, I've already given you a spoiler. If you don't have the ability to comprehend this, then even if Shenchuan is a subsidiary of Changtian Technology, you still have to die.