Chapter 465: total rout
Lianxiang has been used to comfortable days.
In the past few years, whether at Lianxiang's headquarters or the dealers below, everyone is very optimistic, always thinking that as long as new CPUs or memory and graphics cards appear in the United States, Lianxiang will update them in time and update them. Computers that are assembled into new models are sold, and you can get your money back quickly.
Whether it is computer sales or publicity, it does not need to spend too much brains.
This is the benefit of a monopoly market.
Under this kind of good days, distributors in various regions of Lianxiang will also quarrel with each other because of the distribution of commissions and rebates or the allocation of resources, resulting in injustice.
In Lianxiang, because of the distribution of interests, it is divided into several major factions to fight and play tricks with each other.
Lianxiang spends a lot of energy on this, and wastes its unique advantages - early establishment, state support, and very good development opportunities.
If Lianxiang can use part of its business for scientific research and technology research and development, it will stop there?
Suppose that Lianxiang has been developing chips with the assistance of the state since the 1990s?
pity..
Even after Yang Qing got the report from the marketing department, the first thing that came to his mind was that Shenchuan was frantically grabbing Lianxiang's market.
But I didn't realize that the most fundamental reason why Shenchuan was able to devour Lianxiang's market so quickly was that Lianxiang itself had no core technology, and all core technologies depended on Western technology companies.
Yang Qing looked at the report of the marketing department and felt a little flustered.
It is true that with the support of US technology companies such as Microsoft, Lianxiang can gain space for survival in the international market.
Lianxiang can even beat IBM and Dell to become the world's best-selling PC company by relying on its extreme cost performance in the international market.
But in the international market, Worry-Free Lianxiang caught fire behind his own home.
If Xia Guo's PC market is eroded by Changtian Technology's alliance companies, even if Lianxiang has won the sales champion in overseas markets, what's the point?
Yang Qing is not confused. He is very clear that the most fundamental reason why Lianxiang can achieve good sales in the international market is not that the quality of Lianxiang is better than other companies, but that the price of Lianxiang's products is higher than that of IBM and IBM. Dell and other brands are 1/5~1/3 cheaper.
Lianxiang is definitely not profitable because it is so much cheaper, but in order to seize the overseas market, it is forced to do so.
So where does this part of the deficit in overseas markets come from? Of course, it was made up from the Xiaguo market.
The sales price of Lianxiang's computers in the Xiaguo market is 1/3 or even more than half more expensive than that in overseas markets, and about 1/3 to half more expensive than other domestic brands with the same configuration.
This model is a blood transfusion from the domestic market to the foreign market.
After more than 10 years and 20 years, this development model of Lianxiang has been known by domestic netizens, and it is also dubbed the conscience of Midi.
But this model must be based on Lianxiang's monopoly in the Xiaguo market.
Now that Shenchuan and other companies have leveraged Lianxiang's dominance, this model will definitely no longer be maintained, which is the real reason why Yang Qing is anxious.
Yang Qing immediately convened a high-level meeting. Uncle Liu, who usually does not manage the company's daily sales tasks, also came out to participate in the meeting again.
On top of the high-level meeting, the person in charge of the marketing department came up with an analysis report, which comprehensively analyzed the current situation of major PC brands in the Xiaguo market.
Gu the head of the marketing department also used PPT to show it intuitively. The growth rate of sales of major PC brands in Xiaguo in the last month.
Among them, Lianxiang's sales are showing a downward trend, while Shenchuan, Founder, Tongfang and other brands are rising straight.
The person in charge of the marketing department said: "If we are based on the sales growth rate of major brands in the past month, the sales of Lianxiang decreased by 30% month-on-month and 20% year-on-year."
"In contrast, there are three brands of Firefly os. Among them, Shenchuan has benefited from the establishment of Tiangong Technology and used a complete supply chain, and its sales have doubled compared to the previous month."
"For Founder and Tsinghua Tongfang, their sales have also increased by 40% and 55% last month."
The person in charge of the marketing department sat down after speaking, and the report was sent to each high-level executive.
Yang Qing had a strong sense of crisis, he kept pointing at the table and said to everyone, "What do you think about this matter?"
Lianxiang's executives were stunned when they heard this.
In the past 10 years, the sales volume of Lianxiang has been showing positive growth almost every month, and it has never declined. This time it has suddenly declined, and the speed of decline is not low.
If only Shenchuan's PC company's sales are rising, and the others are declining, Lianxiang can still figure it out, but currently it is a brand that uses Changtian Technology hardware and is equipped with Firefly os, and its sales are all in Showing explosive growth, only Lianxiang's is declining, which makes the senior management realize the problem.
The meeting site became lively.
There was a lot of discussion.
"Obviously, Firefly OS and Changtian Technology's hardware have taken advantage."
"We have to take measures. We can't give up the Xiaguo market because we are worried about the relationship with overseas technology companies."
"That's right, the domestic market is our foundation. If we lose the domestic market, we will not be competitive in the foreign market (there is no way to use domestic profits to subsidize overseas)."
"I think, since both Fangzheng and Tongfang can use Changtian Technology's hardware and Firefly OS, we can do the same."
"I agree with this suggestion. No matter what we say, Lianxiang is the king of sales in Asia. I believe that with our volume and Changtian Technology's negotiations, we should be able to obtain hardware products with better performance."
"That's right, a garbage company like Shenchuan can win cooperation with Changtian Technology. We Lianxiang have such a large volume, and have such a large sales channel and market volumeChangtian Sky Technology will not despise us, as long as we propose cooperation with Changtian Technology. We should be able to obtain the best-performing hardware of Changtian Technology and the right to use Firefly OS.”
Uncle Liu, who had not spoken all the time, patted the table and said, "I heard everyone say so much, and in fact, there is only one thing—"
"We Lianxiang follow the business route. Since we are going to follow the business route, the products we make must conform to the domestic and foreign markets."
"In the domestic market, there are already many users who love Firefly OS and feel that Changtian Technology's hardware is more cost-effective, so we should also do what we like and reach a cooperation agreement with Changtian Technology to adopt Changtian Technology in the domestic market. Technology hardware and powered by Firefly OS.”
"In foreign markets, we must also strictly abide by the agreement of the US Computer Association and the Semiconductor Association, and resolutely prohibit the use of Changtian Technology's hardware products in our overseas products."
"I don't think there is a conflict between the two. We can take some commercial and technical means to isolate the domestic and foreign markets."
"We must understand and support the patriotism of domestic consumers and their support for domestic operating systems."
"Foreign technology companies ban Changtian Technology hardware, we need to understand consumers' worries about Firefly OS stealing privacy!"
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